We’re happy to announce DOKU (www.shopDOKU.com), a privately owned company based in Washington D.C ànd online web store, where we believe that collections of the most influential and emerging fashion designers are available. That includes our very own African fashion brands like Améyo and one of our favorite American designers, LaQuan Smith. DOKU has been created to provide fashionistas a passport to global style while retailing emerging, independent, designers from Europe, Asia, Africa, the Caribbean, South America, and the U.S. Keeping the global aesthetic of customers in mind, DOKU presents products from a carefully curated list of acclaimed designers that offer a variety of styles, flirty silhouettes and colourful prints.
The new online retailer offers unprecedented access to apparel (dresses, skirts, jumpers, shirts, and swimwear) and accessories from emerging designers around the globe such as, season 12 Project Runway Winner Dom Streater (Philadelphia), LaQuan Smith (NewYork), Améyo (Ghana), Triologie (Singapore), Birdie Num Num (Chile), ZAAFHandbags (Ethiopia), Bello|Edu (Ghana), and Lorraine West Jewelry (New York). Many of the designers currently boast a list of celebrity clients like Kim KardashianWest, Erykah Badu, and Beyoncé.
Items retailed range in price from $60 to just under $800. Every piece is produced in the designer’s country of origin, enabling shoppers to support local markets from Asia to Africa.
Customers can shop the designers’ collections through DOKU’s ecommerce website at www.shopDOKU.com and can expect to interact with the brand and designers at popup shops in major markets, such as New York, Los Angeles, Washington, D.C., and Chicago beginning in 2015. DOKU expects to continue its designer recruitment efforts to offer customers the most influential, emerging designers from around the globe.
DOKU is a personal endeavour of the founders of the company. Traveling the world and interacting with designers ignited their desire to bring awareness to the talent of independent designers everywhere. The birth of DOKU as an online marketplace is a result of the challenges that exist when trying to support designers abroad. “After returning to the states, we found it extremely frustrating to place orders to the amazing designers we discovered around the world. The shipping costs were outrageous and fulfilment times very slow. DOKU was born out of the desire to support global talent and an attempt to stay ahead of fashion trends. It’s exciting to know that our customers can now be a part of that,” says the DOKU’s founders.