African fashion Week London is in full preparation and open calls to models and designers

Face if Africa ABINA celebrated African Fashion Week London(AFWL) last year and we are excited to announce to you this year’s edition, which is the 4th and will take place on 7th-9th August 2014 at the Olympia Earls Court. We really love how African fashion is growing and receiving well-deserved platforms provided by events like AFWL. London is probably the second home city to a lot of Africans. At least, to Ghanaians, London is considered the Accra abroad (lol). Which other city outside of Africa better than London is there to showcase African fashion? AFWL is in full preparations: calls are open to all African fashion designers and also to models who want to compete for Face of AFWL.

The Face of AFWL


The winner of Face of AFWL is usually the model who represents AFWL event on all promotional platforms and also gets the opportunity to represent the event at major African Fashion and entertainment events in the UK, and of course, model on the runway for the event as well.

The Face of AFWL 2012, Edith UBA, took part in the promotional shoot at the venue of the event and following the event, she was signed up to top UK modeling Agency, Strike Models. The Face of AFWL 2013, Regina Manneh had fantastic showings at the pre-event promotional shoots as well on the event runway.

Interested models are to apply by uploading a collage of one full length and one portrait image and include their name, age and stats (hair and eye colour, height, dress/suit size, measurements) to the AFWL application page here and spread the word to ensure they get the most number of votes. The competition is open to all young men and women between the ages 18-24. Women must be at least 5.7” and Men 6.1”. Prior modeling experience is ideal but not essential; public voting Starts 13 March 2014, Male, Female, all races are welcome.

Africa Fashion Week London 2014 is also accepting applications from designers who wish to showcase on the runway and/or exhibit their merchandise at the exhibition. To participate in AFWL 2014 as a designer or support the event as a sponsor, please send an email to

Want to know how AFWL 2013 went about? Read it here and here.



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